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7.4.14

KARL GOES PUNK

To mark the opening of Karl Lagerfeld's first London store, we took the iconic British telephone booth and gave it a punk edge! The booth, which is sprayed almost entirely white, doubles as a display unit for the latest products, with the colours of the Union Jack seeping up from the base. Karl Lagerfeld's profile is playfully spray painted onto the side, giving it that iconic Karl stamp he so loves!




LIVE FASHION:LIVE

Our latest windows for DeBijenkorf use industrial structures and bright white strip lights to contrast backstage scenes and create the perfect monochromatic setting for shoppers to watch the city's streets become the real runways and get tips on how to mix up their street fashion favourites with cool catwalk styles for the new season.



2.4.14

#ZXFLUX LANDS IN BERLIN

We just installed these oh so quiet footwear focused windows in Adidas Originals new Neighbourhood store in Berlin. Inspired by the product we super sized the shape of the iconic heelcage to illuminating effect! 





1.4.14

CHRISTIAN LOUBOUTIN 'NUDES'

October may seem a long time ago but Christian Louboutin's 'Nudes' Collection lives on, and back then we designed a beautiful in-store installation to showcase it!

5 elegantly positioned mannequin arms reach out of 5 mirrored tapered plinths, effortlessly balancing each of the 5 nude shades of classic Louboutin's on their delicate hands.
Each arm is colour matched perfectly to the shoe, visualising the concept of the Nudes Collection.

"These shoes disappear like magic and become a fluid extension of her legs, as in a sketch, elongating the silhouette. It should not remove the attention away from the legs or what she is currently wearing, it should give her an extra lift." - Christian Louboutin.


18.2.14

STELLA MCCARTNEY FOR ADIDAS & Y-3 POP-UP

We transformed Y-3's pop-up space in Selfridges denim studio last week to house two new collaborations.
The first sees Y-3's SS14 collection get graphic - a collaboration with super cool graphic designer Peter Saville entitled 'Meaningless Excitement' - with colourful images found from the internet and images of rain-splattered windows interrupted by type and vector-like graphics. Fluorescent strip lights cast a bright purple glow across the back wall, while a lit table top produces a stunning effect on the rain-splattered, hyper-colourful graphic created by Saville.
The second showcases Stella McCartney's latest collection for Adidas; slabs of textured rock prints lie across the bottom of clothing fixtures to simulate the ground of the fresh outdoors, with a screen playing the collection film surrounded by the same print, as though it has been set into a giant slab of marble! 



THE ATELIER AT KAREN MILLEN

Working in collaboration with Karen Millen's creative team; unpolished metal, barely white-washed wood and sanded-back floor panels provide the minimalist setting to celebrate their in-house Atelier, showcasing a hand picked selection of couture-inspired techniques and expertly crafted garments available to buy from their in-store space in Selfridges, London.




17.2.14

SOPHIA WEBSTER'S HEARTBREAK HOTEL!

Hello and welcome to Heartbreak Hotel, can I have your reservation please?

We had the delight to work on alongside Sophia Webster's creative team on her AW14 London Fashion Week presentation entitled "Happily Ever After Is So Once Upon A Time". 
After 6 days building on-site, our team turned this ultra-feminine, teen-dream fairytale into a reality. The cross-section of the hotel with interior decor lifted directly from Sophia's shoe collection incorporates an original spiral staircase into it's rectangular layout. Models occupy each room perfectly accessorised with shoes and bags from Sophia's collection, injecting humour and attitude into the candy coloured space. Attention to detail within the set is spot on; the cleaning cupboard has a whole host of 'Sophia' branded products! 

Set sourcing, build & installation by StudioXAG. 




XAG FEATURE IN 'BOB: INTERNATIONAL MAGAZINE OF SPACE DESIGN'



A hot-off-the-press copy of Bob Magazine has just arrived at our studio all the way from Korea this morning! It features a big handful of our work for their 'Bob Special' editorial, including Charlotte Tilbury at Selfridges, Christian Louboutin, Future Map and one of our early Diesel projects! What a treat!

16.1.14

STAN SMITH X ADIDAS ORIGINALS

We had the pleasure to design, fabricate and install the flagship windows in Berlin for the latest Adidas Originals collaboration with Stan Smith! Using the classic green and white colours, we piled stacks of Stan Smith shoe boxes from floor to ceiling and wall to wall in one window revealing his name on a green pegboard backdrop inspired by the perforated iconic 3 stripes on each box...

LOUBOUTIN'S SOLAR SYSTEMS

You didn't need a telescope to see our christmas windows for Christian Louboutin in December,
bright metallic planets surrounded a pair of Louboutin's perched inside a rotating globe powered by layers of cogs working away beneath them, forming Louboutin's very own solar system...