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29.9.11

FRIENDS OF FRED

This season Fred Perry selected some of the finest British labels and craftsmen to sit alongside their own collection. John Smedly, The Garbstore, Alfred Sargent and Levi's all contribute pieces to help complete a sharp mod outfit.

We allocated each brand with their own vintage door complete with brass name plaques and distressed hooks for the garments to hang on. Panels are cut away and replaced with brass rails, while Alfred Sargent's shoes sit on their own valets at the foot of the doors which are hinged together like a screen.