Hello and welcome to Heartbreak Hotel, can I have your reservation please?

We had the delight to work on alongside Sophia Webster's creative team on her AW14 London Fashion Week presentation entitled "Happily Ever After Is So Once Upon A Time". 
After 6 days building on-site, our team turned this ultra-feminine, teen-dream fairytale into a reality. The cross-section of the hotel with interior decor lifted directly from Sophia's shoe collection incorporates an original spiral staircase into it's rectangular layout. Models occupy each room perfectly accessorised with shoes and bags from Sophia's collection, injecting humour and attitude into the candy coloured space. Attention to detail within the set is spot on; the cleaning cupboard has a whole host of 'Sophia' branded products! 

Set sourcing, build & installation by StudioXAG.