We recently produced 81 giant sized building blocks for Christian Louboutin boutiques around Europe. The fantastic graphics designed by Christian Louboutin's creative team adorn a series of birch ply blocks, spelling out the designers name. These are stacked in windows or instore to merchandise the gorgeous footwear. Alongside this there is a concealed rotating platform in some letters, and shoes pop out of blocks inspired by 'Jack in the box' toys. See them instore now in London; Motcomb St, Paris; Rue de Grenelle, and Geneva.
Thanks to Charlotte, Sarah, Dom & Christian for all your help.
Extra Thanks to Alex Kent & Wilson Hennesy for the brilliant photos.